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Doug Richardson

Studio Manager | Finished Artist | 3d Visualiser

  • Work
  • About
  • Contact

Cash by Optus

CLIENT
Optus
(Worked on while employed at Momentum Worldwide, Sydney)

DESCIPTION
I was tasked with creating the panels of the Kube display. The stand panels were built and rendered in 3D.

OUTPUT
Pull Up Banners, Floor Stencils, Flyers, Posters, Floor Decals, Counter Cards, Kube Stand Panels and signage.

SKILLS
Finished Art, 3D Visualisation

DESIGNER
Me

Samsung GWP Promotion

CLIENT
Samsung
(Worked on while employed at Momentum Worldwide, Sydney)

DESCIPTION
From designed key visuals I was tasked with rolling out over 100 pieces of artwork for the 2 phases of the promotion. Various designs were used so 3D models were built to show the positions of all the fab frames and decals over the 2 phases of the promotion.

OUTPUT
Decals, Window Decals, Fab Frames, 3D Visualisation

SKILLS
Finished Art, 3D Visualisation

DESIGNER
Myself & Ivana Siauwidjaja

NBN Community Vehicle

CLIENT
NBN
(Worked on while employed at Momentum Worldwide, Sydney)

DESCIPTION
This vehicle was commissioned by the NBN to traverse the continent spreading the word on the NBN Sky Muster satellite service.

OUTPUT
Car Wrap

SKILLS
Finished Art, 3D Visualisation

DESIGNER
Myself & Ivana Siauwidjaja

Samsung Retail Store

CLIENT
Samsung
(Worked on while employed at Momentum Worldwide, Sydney)

DESCIPTION
3D Visualisation of the Samsung Retail store on George St. Interactive walkthrough showing areas where signage and displays will be positioned.

OUTPUT
Decals and Signage

SKILLS
Finished Art, 3D Visualisation

DESIGNER
Ivana Siauwidjaja

American Express – Innovation Station Stand

CLIENT
American Express
(Worked on while employed at Momentum Worldwide, Sydney)

DESCIPTION
The American Express Innovation Station was a 4m x 3m stand created for The Customer Show (Melbourne) where guests were able to:
• "Tech-in” and receive information about Amex’s recent digital innovations
• Interact with the Amex Offers app with the demonstration platform
• Explore and learn about Amex digital innovations and offerings
• Receive one-on-one consultations with Amex professionals to get insights on Amex solutions that would help their businesses

OUTPUT
Pull-Up Banners, DL Roll Fold Flyers, A5 Leaflets, Stand wall decals and signage

SKILLS
Finished Art, 3D Visualisation

DESIGNER
Ivana Siauwidjaja

NBN Discovery Centre

CLIENT
NBN
(Worked on while employed at Momentum Worldwide, Sydney)

DESCIPTION
I was tasked with the refresh of the NBN Discovery Centre to align with new brand guidelines and provide a better event experience by updating all relevant branded assets and making the overall look and feel more future focused, inspiring and consumer friendly.

I decided that the best way to show the client the new designs was to create a 3D model with an interactive walk through so to clearly show the journey of the attendee.

3D Renders were created at every stage of the approval process and placed in a document along with the flat artwork to clearly show how the designs would work in-situ.

OUTPUT
Wall decals and signage

SKILLS
Finished Art, 3D Visualisation

DESIGNER
Ivana Siauwidjaja

American Express – Retail World Card & Payments Expo Stand

CLIENT
American Express
(Worked on while employed at Momentum Worldwide, Sydney)

DESCIPTION
American Express was a Platinum Sponsor of the Retail World, Cards & Payments conferences and trade show exhibition, held at the Melbourne Conference and Exhibition Centre (MECC) on13 -14 May, 2013.

American Express held 4 speaking opportunities across the 2 conferences and hosted a 6m x 3m stand at the exhibition, which was located on the ground floor of the venue.

OUTPUT
Development of Welcome Footprint Key Visual from designers scamp, DL Flyers, Stickers, Signage, Pull-Up Banners, Tradeshow Stand Panels, 3D Visualisation.

SKILLS
Artworking, Finished Art, 3D Visualisation

DESIGNER
Ivana Siauwidjaja

Coca-Cola – NRL Promotion

CLIENT
Coke
(Worked on while employed at Momentum Worldwide, Sydney)

DESCIPTION
3D Visualisation of Shopper Journey for a pitch we did for Coke

OUTPUT
Decals and Signage

SKILLS
Finished Art, 3D Visualisation

DESIGNER
Ivana Siauwidjaja

Coca-Cola – Carols in the Domain

CLIENT
Coca-Cola
(Worked on while employed at Momentum Worldwide, Sydney)

DESCIPTION
From packaging designs and instore POS supplied by Coke I was tasked with developing 2 large refrigerated containers (called skids) branding one skid as a Coke Truck and the other as a Coke Sleigh. The skids were positioned at the entrances to the Domain where brand ambassadors distributed complimentary chilled cans from branded Opti Coolers to all Carols attendees.

OUTPUT
Decals, 3D Visualisation.

SKILLS
Artworking, Finished Art,
3D Visualisation

DESIGNER
Coke

Mother – Call of Duty Ghosts Promotional Can

CLIENT
Coca-Cola
(Worked on while employed at Momentum Worldwide, Sydney)

DESCIPTION
Promotional can to support experiential campaign.

OUTPUT
Original & Sugar Free Can

SKILLS
Finished Art, 3D Visualisation

DESIGNER
Owen Norris

Coca-Cola – Frozone & Hoyts Freeze Your Seat Promotional Posters

CLIENT
Coca-Cola
(Worked on while employed at Momentum Worldwide, Sydney)

DESCIPTION
Joint promotion by Coke and Hoyts. Find and reserve tickets via map app.

OUTPUT
Development of 3D Pin, Posters

SKILLS
Artworking, Finished Art, 3D Modeling

DESIGNER
Simone Parravicini

General Mills – Parampara Launch

CLIENT
General Mills
(Worked on while employed at Momentum Worldwide, Sydney)

DESCIPTION
Momentum were asked to create a shopper campaign to launch Parampara – a range of authentic Indian spice mixes.

OUTPUT
Pull-Up Banners, Flyers, A5 Leaflets, A-Fames and RIckshaw Panels

SKILLS
Finished Art, 3D Visualisation

DESIGNER
Ivana Siauwidjaja

Lion – XXXX Rebranding

CLIENT
Lion
(Worked on while employed at Momentum Worldwide, Sydney)

DESCIPTION
TBC

OUTPUT
A3 Posters, Half A1 Posters, Table Talkers, Coaters, Bunting, Trade Presenters, Digital Plasma Graphics, Pallet Toppers, Arch Panels, Lollypop Standee

SKILLS
Artworking, Finished Art, 3D Visualisation

DESIGNER
Owen Norris with creative supplied

Samsung – Crystal Gloss Displays

CLIENT
Samsung
(Worked on while employed at Momentum Worldwide, Sydney)

DESCIPTION
These renders were created for permanent diplay ideas presented to Samsung.

OUTPUT
3D Visualisation

SKILLS
3D Visualisation

ART DIRECTOR
Billy Plumber

Heineken Skyfall

CLIENT
Lion (Heineken)
(Worked on while employed at Momentum Worldwide, Sydney)

DESCIPTION
Range of promotional POS for the release of Skyfall

OUTPUT
POS

SKILLS
Artworking, Finished Art, 3D Modeling

DESIGNER
Lee Hubbard

Reckitt Benckiser

Creating 3D Visuals of display units for various brands and campaigns for Reckitt Benckiser.

Various 3D Work

Cash by Optus

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0067_OPT_The_Vault_Display_Front.jpg

Samsung GWP Promotion

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0585_SAM_Samsung_IM_Retail_Q4_Branded_Retail_Highpoint_RHS_Hero_Fab_Frame_2500x2200mm_0585SAM-HFF_FA_OL_LR.jpeg

NBN Community Vehicle

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NBN_Community_Vehicle_2.jpg

Samsung Retail Store

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image copy 2 copy.png

American Express – Innovation Station Stand

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American_Express_Innovation_Station_Stand.jpg

NBN Discovery Centre

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NBN_Masterbrand_Logo_RGB.jpg

American Express – Retail World Card & Payments Expo Stand

— view —

Amex_Welcome_Stand.jpg

Coca-Cola – NRL Promotion

— view —

CCA_NRL.jpg

Coca-Cola – Carols in the Domain

— view —

Coke_6_Pallet_Sleigh_3.jpg

Mother – Call of Duty Ghosts Promotional Can

— view —

Render_SML.jpg

Coca-Cola – Frozone & Hoyts Freeze Your Seat Promotional Posters

— view —

0347_CCA_Frozone_Hoyts_Freeze_Your_Seat_Landing.jpg

General Mills – Parampara Launch

— view —

Pampara_Insitu.jpg

Lion – XXXX Rebranding

— view —

XXXX_A3_Poster.jpg

Samsung – Crystal Gloss Displays

— view —

Samsung_Display.jpg

Heineken Skyfall

— view —

Heineken_Skyfall_Fridge_Decal.jpg

Reckitt Benckiser

— view —

0341_REC_Finish_CIY_Coles_1_Way_Bin_Visual_FA.jpg

Various 3D Work

— view —

Headphones.jpg